DUBAI, Aug 5 – US-Dutch-Palestinian supermodel Bella Hadid continues to dazzle as the face of Chopard, starring in a stunning new campaign that has taken over the luxury jewelry house’s Instagram feed this week.
Hadid, who has collaborated with Chopard since 2017, fronts the latest visuals for the brand’s L’Heure du Diamant and Haute Joaillerie collections — showcasing her signature elegance and Chopard’s iconic craftsmanship.
✨ Behind-the-Scenes Glamour
In a newly released behind-the-scenes video, the model is seen in a sleek white halter-neck dress, striking a series of poised poses while adorned with diamond pieces from L’Heure du Diamant.
Additional campaign images revealed Hadid in:
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A bold red high-neck top, styled with romantic, heart-shaped dangling hoop earrings from the Haute Joaillerie collection.
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A sparkling purple turtleneck top, paired again with eye-catching pieces from L’Heure du Diamant, adding a dramatic finish to the lookbook.
💎 A Longstanding Partnership
Bella Hadid’s relationship with Chopard dates back to 2017, when she became one of the brand’s official muses. She has since fronted several major campaigns and frequently appears in Chopard creations on global red carpets, including the Cannes Film Festival, Met Gala, and Paris Fashion Week.
Most recently, she was featured in the brand’s high jewelry campaign ahead of Paris Couture Week, modeling:
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A diamond necklace with a vibrant yellow gemstone centerpiece.
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A sapphire and diamond jewelry set, complete with drop earrings, a statement ring, and a matching necklace.
💼 Expanding Her Brand: Orebella x Wildflower
In addition to her modeling ventures, Hadid has had a busy summer with the expansion of her beauty brand, Orebella. In June, she teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson for a limited-edition drop featuring:
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A custom iPhone case
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A “scentable wristlet” infused with Orebella’s signature fragrance
Hadid announced the launch on Instagram, writing:
“Feeling like the luckiest girl in the world to be able to be creative with my beauty boss sisters… So proud of our teams. So proud of us.
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